Coolheat Blog

Looking after people.

What makes good business? With some big changes afoot at Hartnell Coolheat it has been interesting to take stock of our position in the climate control industry and the moves we have made to ensure the continued deliverance of top-notch service for our clients.

I once had the pleasure of listening to Michael Gerber, influential author of the E Myth, at his Christchurch appearance. The focal point of his presentation was in how those who are inspired by their technical knowledge to start businesses will often do so without fully comprehending how a company is run. It’s the reason why a percentage of businesses fail in the first year of operation, and a larger percentage again fail within the first five years.

I believe that achieving success is very simple - find something not being offered in the industry, and deliver with consistency something for the greatest possible benefit of your clients. The important word here? Consistency!

That’s what has made the difference for us. There seems to be a preoccupation nowadays with chasing new clients. Now don’t get me wrong, we’ll never turn anyone away unless we’re absolutely positive we can’t get the job done to the highest quality. But this ‘chase’ isn’t the crux of running a good business. It’s looking after the clients you have that makes the difference. We gain so much work through continued support from our clients and through the resulting positive word of mouth.

We’re noticing customers are more well-informed with how they approach buying climate control systems. Realising the demand of winter months, many are booking installation over summer. It’s an approach that makes certain everything is in place for winter and guarantees the comfort of air-conditioning over summer. 

Thanks for reading,

Chris Hartnell